The Beauty Order. We are your compass.

It seems arbitrary, but the order in which we use cosmetics has a direct influence on the results we achieve. Timing and dosage are also important: there are products that are applied in the morning, others in the evening, and others for which once a week is enough. It sounds complicated: it is not.

In a few lines we will show you the exact order, which products are essential (and which are not) and the best way to see sure results.

Step 1: cleanse the skin. All formats (gel, cream, milk or foam) are good, choose the one you are sure to use every day. A good cleanser is a must. It is the key step so that your skin can make the best use of the products you apply afterwards. In the morning, to apply your moisturiser and sunscreen; in the evening, to remove make-up and sunscreen and apply your night treatment.

Cleansers and make-up removers

Step 2: Toner. Balances the skin's pH after cleansing, as cleanser tends to slightly decompensate it, especially if it contains enzymes, AHAs or vitamin C. Apply it with a cotton pad, spreading it gently over the skin without dragging. You will notice that your skin breathes.


Step 3: serum. This is a face (and neck) treatment product that is quickly absorbed, formulated with few ingredients but in high concentration. They have different textures (watery or oily) and solve specific problems. They are not compulsory, but they are highly recommended to solve specific needs such as lack of firmness, luminosity or hydration.


Step 4: eye contour. The eye contour is the thinnest and most sensitive area, and the most prone to the signs of age and fatigue. New-generation eye contours combat dark circles, puffiness and fine lines for a more rested and luminous look. It doesn't matter if you use it morning or night, what matters is that you are consistent in its daily use.

Eye contours

Step 5: Moisturise. Next to cleansing, this is the most important and necessary step for skin health. Whatever your needs, remember two fundamental rules: 1) Use sunscreen (only) in the morning and 2) apply active ingredients such as retinol only at night. You can find them in different textures (gel, creamy or light), they are applied morning and night on the face and neck and never on the eye contour unless otherwise specified.

Moisturising and nourishing

Weekly application: exfoliation and mask. Once a week, spend some time exfoliating and deeply moisturising your skin. You'll notice it the rest of the week.

Exfoliators are used to increase the skin's radiance. There are two types, physical exfoliants, which contain salt, grains or seeds to "buff away" dead skin cells; and chemical exfoliants, which contain acids such as glycolic and salicylic acids, as well as enzymes from fruits such as pumpkin and pineapple.

Face scrubs

Face masks are the perfect complement to exfoliation, as they not only act on the surface layer of the skin, but also on the deeper layers of the epidermis.

If you have any doubts, you can choose your mask here: we have the mask you need.