AQUIS lies on a fact. It sounds somewhat dramatic, but it stays a fact: your hair is most vulnerable when it is wet. How you dry your hair is the key to keeping it healthy and strong.
AQUIS is the idea of Britta Cox. This woman had a very ambitious plan: to improve the lives of women. She thought to herself: what could make our day to day easier? She enjoyed horse-riding and worked in the sports industry. She had little time to wait for her hair to dry and she was concerned about the damage caused with heat drying and straightening. The idea of "wash and go" hair began to haunt her.
And that is how AQUIS was born. These hair drying towels and turbans were the solution. The AQUIS thesis (Britta’s thesis) goes like this: keratin is the protein responsible for hair strength and integrity. When hair is wet, keratin absorbs water, cuticles open up, rub against each other and damage begins to occur. That is why hair needs to dry very quickly and go from wet to humid without heat as soon as possible. AQUIS reduces by 50% the drying time of your hair.
So we got the premise, but still we were skeptical about it. And we gave it a try. And now we all have one in our bathroom.
These towels and turbans are for everyone looking for an easy way to care for their hair. It cannot be easier. AQUIS has been integrated into our laundry routine in no time. It saves time, that is also important.
More than a million AQUIS towels and turbans have been sold all over the world. Yours is next.