The story of Argentum Apothecary begins with founder Joy Isaacs in South Africa. She grew up seeing her mother treat skin problems using a colloidal silver spray. When she was a teenager and her acne problems showed up, silver helped heal her skin, and ever since she moved to London as an adult, she’s been treating her entire family.
Argentum Apothecary is the brand that tottered the market with the launch of La Potion Infinie. Halfway between the medical and cosmetics fields, the idea was to create a groundbreaking science-based formula that maintains the natural integrity of our skin with no toxicity, which is what Silver Hydrosol (colloidal silver) & DNA HP do.
The Potion was the first launch of a very short line of products. Each of them carries a lot of science behind them, and they take time to develop. Just like good gastronomy is based on good products, good cosmetics are based on good ingredients. From the beginning, the bet of Argentum Apothecary has been placed on top-quality ingredients.
The trademark formula behind La Potion Infinie, L´Etoile Infinie, Le Savon Lune, and La Lotion Infinie was developed in France, and the scent is brought from Grasse.
Everything around this brand feels top-quality, from the colour to the weight of each bottle. Afterall, it’s groundbreaking cosmetics breaking traditional codes.