In the beauty industry, there are good brands and there are good, exciting brands.
Benamôr is one of these. This brand has been a part of Portuguese culture for nearly a century now. Back in 1925, a pharmacist began producing ointments in his shop in Campo Grande. It was the Art Deco era, hence the overall past tense feeling around this brand.
Soon the word spread and reached every palace in the country. Amelia, the French princess who became the last queen of Portugal, was herself a client.
There are not so many brands in our catalog that have supplied a royal house. In fact, Benamôr is the only one. Another milestone in the history of Benamôr is the launch in 1970 of Alantoíne, its emblematic hand cream. The Portuguese are known for their soft, very soft hands. Well, maybe they aren’t, but Benamôr is used worldwide for unrealistically soft hands.
Benamôr is a good example of vintage cosmetics in the 21st century. It is cosmetics from a simple, coquettish point of view. It is not about molecules and groundbreaking science.