This object you see here is not an object. It is a fetish. There is no need to explain if you know what it is. If you don't, there is a lot to discover. Lucky you!
BYREDO reinvented the world of luxury perfumery in 2006. Its ability to capture the spirit of its time remains intact. And here it is now at Laconicum with its identifiable perfumes, candles, soap, creams, and, above all, its intriguing scents and all its symbolic power. BYREDO is not a brand: it is almost a cult.
Who is Ben Gorham
This Swede is a rarity. A former basketball player with no perfumery education, Ben is the creator of one of the most reputable signature fragrances in the world.
Born from an Indian mother and a Canadian father, he grew up in Toronto, New York, and Stockholm. Such a cultural puzzle and his vision as an outsider allowed him to invent a brand-free and far from intimidating luxury. BYREDO is Ben. Ben is BYREDO.
BYREDO fragrances are reminiscent of libraries, deserts, childhood, an absent father, and things with no name.