Jasmine Wicks-Stephens is not your average beauty brand founder. Her goals are not about finding solutions for skin allergies or sensitive skin types for which there seem to be none. She does not even focus on glow or fancy ingredients. This English woman has a different thesis.
And her thesis is that we all have good habits, the problem is that life tends to sabotage. We do take care of ourselves, but then fatigue, anxiety, too much workout, stress, menstruation and lack of sleep kick in and our skin just cannot cope with it all. This is the problem Jasmine identified, and Faace is her solution. This is not about scolding people, this is about caring
Jasmine claims that few people have time to spend reading about ingredients or going for a facial treatment. In her opinion, cosmetics should be simple, intelligible and they should respond to specific concerns.
And her response is three easy-to-use masks. These are not for occasional use, we can use them anytime we feel like it. Each mask responds to one specific concern. Tired is for tired and dull skin. Period is for unbalanced skin particular of monthly hormonal changes. Sweaty is for skins especially prone to perspiration. All are made in the United Kingdom, they are vegan and each formula is 100% plant-based. They do not contain plastic or cellophane and the packaging is recyclable.
Faace is well aware of its position in the world. The brand knows its products are not basic necessities, and that is why with each purchase the brand donates a pack of hygiene products for underprivileged women. This matters.