Grown Alchemist was founded in Australia with a mission: to prove that healthy, beautiful skin can be achieved without harmful chemicals. They know a few things about skincare down under their exposure to the sun and external agents is rather high, and they know about the effects these have on the skin.
We did not have any Australian brands at Laconicum. Grown Alchemist, founded by Keston and Jeremy Mujis, seemed like the perfect one to start with. The brand is a good example of new generation cosmetics. They handle terms like collagen, elastin, peptides, hyaluronic acid, antioxidants. It looks like a glossary of chemistry terms, but they are all organic ingredients and substances resident in our body and skin. They tend to decay in time, so the challenge here is to ensure optimum levels of each for smooth, elastic, healthy skin.
It is all about cell regeneration with formulas free of chemical fertilizers or pesticides that can be absorbed through the skin. A team of chemists based in Paris, London, and Australia does the job. Nothing is animal-tested and everything is vegan. And to top it all, the recyclable aluminum and amber glass packaging guarantees the freshness and potency of each formula.
All this is what brought Grown Alchemist to Laconicum. How lucky we are.