Løre does not promise you the Moon. It does promise one thing which gets as much attraction as the Moon: good hair. This means healthy and long-lasting healthy hair. This is important: all the ingredients of this brand seek long-term results. We always want good hair. That is our particular Moon.
Løre is a short word with a long meaning: the knowledge that is transmitted from one generation to the next. But the people behind Løre are not venerable elders passing on the teachings of other venerable elders. On the contrary, they are young. They are young people who know a lot about the subject at hand: hair. This English brand results from the work of perfumers and chemists in cooperation with experts from Taylor Taylor London. All that knowledge and experience is synthesized in Løre Originals.
Løre has thought about a smarter way to care for hair and scalp, one is as important as the other. Also, they thought about solutions for all hair types and genders. The result is a line of products for men and women that provides integrity and health to all hair types. How? By developing effective, tested, and well-thought-out formulas. The brand is made in the UK and contains primarily plant-based ingredients complemented with scientific components. Still, it is vegan.
There is one other thing we love about Løre: all products are exciting to use. There is yet another one: scent smells of cedar, vetiver and iris with notes of pepper and cardamom.