My Lubie is a French brand producing positive pleasure. And then we ask ourselves what this means. Positive pleasure means admitting that pleasure is a normal, beautiful, and diverse aspect of everyday nature. In the eyes of My Lubie pleasure has no gender, no sex, no sexual orientation.
Founder Anne Kerveillant argues that sexual wellness involves being curious and accepting our body and its desires. Her mission is to develop products for intimate wellness with quality and friendliness. An ambitious person, she aims at no lower than redefining our sexual wellness with clean, innovative formulas.
My Lubie is here to normalize sexual exploration and to play along with anyone willing to connect to their body in a healthy, positive manner. This is so healthy and positive.