George's mother had a problem that needed a solution. Turns out she had sensitive gums. So George started looking for products in the market that would help. Along the way, he realized that oral hygiene was a guarantee for overall health and wellness and that many diseases were caused by lack of hygiene.
He decided that he would develop a unique toothbrush, and it took him 2 years to achieve what he wanted. In 2012, after thorough trials and testing, he launched a toothbrush ordinary in shape but extraordinary in results: it removed 99% of harmful bacteria. Four years later he developed organic toothpaste. It made sense. Today, Nano-b is distributed in 21 countries and sold in more than 60. This is a real win for George and his team because they wanted to change the world. Or, at least, improve it.
They always knew that this was a way to really and positively make an impact on as many people as possible, and they reached the conclusion that something as common as tooth brushing could really affect our overall health and wellness. They had a cause. So do we, now.