It all started in Williamsburg, in Brooklyn, in New York, in the United States. Back in 2012 architects and nature lovers Holly McWhorter (American) and Bjarke Ballisager (Danish) had this original idea that seems so common nowadays.
The idea was to launch a brand of plant-based cosmetics with three very unusual ingredients at the time:
1) Social and environmental responsibility.
2) Healthy ingredients.
3) Recyclable packaging.
In 2012, social cosmetics were not as common as they are today. At that time, natural products did not pay attention to packaging design and typography, so Bjarke’s take on aesthetics did make a stance.
Today, Plant Apothecary fully connects with the sensitivity of the moment. Its organic products for the face and body are vegan and made with organic ingredients targetting all skin types, sensitive skin included.
The brand has been collaborating for years with BKLYN UNLTD by hiring adults with physical and mental disabilities to carry out the production and distribution tasks.