Swell

Swell is a great revelation. We could say it is a hair care line, but above all, it is that, a revelation. Also an example of a brilliant idea, one of those that make us wonder “why hasn't this happened before?"

Swell is an English brand founded in 2013 with a new approach to cosmetics, a 3-Step System, and a clear objective in mind: add volume and strength to fine, thinning hair. And yes, we can guarantee that theirs is a promise resolved. 

Jonathan Stallick founded Barefoot Botanicals in 1997 with unprecedented success. He was determined to prove that natural formulas work better than synthetic ones. Andrew Bidwell is an English hairstylist with enormous experience in helping people find their style —people, not celebrities. The two teamed up to launch this revolutionary concept.           

We use their formulas and yes, they work: friends ask what is it that we’ve done to our hair.