H01 Daily Natural Shampoo

Glamour wrote: "Now that I wash my hair every day I use this shampoo made by a pharmacist. It cleanses but does not dry out, so hair does not suffer damage and remains beautiful." Read on Glamour →

Modesta Cassinello is a woman with a clear mind. She knew what she was doing when she launched her cosmetics brand and... Keep reading →

Glamour wrote: "Now that I wash my hair every day I use this shampoo made by a pharmacist. It cleanses but does not dry out, so hair does not suffer damage and remains beautiful." Read on Glamour →

Modesta Cassinello is a woman with a clear mind. She knew what she was doing when she launched her cosmetics brand and focused on hair care. She knew she wanted to launch a good frequent use shampoo. She knew that washing hair on a daily basis was not recommended. She is a pharmacist, and told us that "traditionally, shampoos were aggressive and had surfactants that damaged the hair if they were used too frequently". Now it was possible to create effective and clean formulas so that no one was afraid to wash their hair every day.

H01 is made with 92% natural ingredients and recommended for all types of hair. It cleanses and draws out impurities that damage our hair: calcareous waters, pollution, finishing products (lacquers, waxes, foams ...). It nourishes hair fibers without weighing down or greasing them out. It is vegan. 

The cleansing agents (they sound like spies from the Cold War) in this shampoo have several functions: they prevent irritation, maintain colour and enhance the natural shine of our hair. They do not alter the natural barrier that protects our hair and facilitates styling. These agents also protect nature by making the formula more natural and biodegradable.

H01 Shampoo also contains a piece of the Mediterranean in the form of artichoke, fruit vinegar, aloe vera, and argan oil. All of them, together, work so that the hair is loose, silky and at the same time protected.

Get ready to feel like washing your hair every day. Or twice a day. 

Pair with:

Modesta Cassinello H04 Conditioner.

We like it for:

• It is natural and tasty. 
• It leaves hair very clean. 
• It is great for daily use.