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Mixed Emotions smells of the present times. This is the only scent BYREDO has launched during the pandemic. Founder Ben Gorham tries to sketch our collective mental state, emotional and contradictory.
And what does the present smell like according to this Swedish brand? Mixed Emotions is an eau de parfum apparently easy but gets complicated in time. Based on...
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Mixed Emotions smells of the present times. This is the only scent BYREDO has launched during the pandemic. Founder Ben Gorham tries to sketch our collective mental state, emotional and contradictory.
And what does the present smell like according to this Swedish brand? Mixed Emotions is an eau de parfum apparently easy but gets complicated in time. Based on Ceylon black tea and blackcurrant with fresh notes of mate and deep birch woods.
BYREDO is a frequent collaborator with artists from all disciplines. To launch Mixed Emotions they asked filmmaker Fenn O’Meally for help and she made a short film called Tall all the roots which confirm the brand’s commitment to mingle is this present time that feels like the future.
Everything about this brand is abstract and modern. Being modern, this scent has no gender. It takes some time to develop throughout the day, and different people will experience different reactions. The present is different for all of us.
FAMILY: woody.
OLFACTORY NOTES:
- Top: mate, blackcurrant.
- Heart: Ceylon black tea, violet leaves
- Base: birch woods, papyrus
We like it for:
- It is unexpected, warm, gentle.
- It is contemporary, European and luxurious.
- It aims at seizing the zeitgeist.
Contains 17% perfume extract. All scents are made from ingredients extracted following non-invasive techniques. The tap is made of bakelite. This eau de parfum is made in France and designed in Stockholm.