Cosmetics and activism can go hand in hand. We can help change the world with the lipstick and eyeshadow we wear. This is the philosophy of Kjaer Weis and Laconicum. This Danish makeup firm is proof that cosmetics can be luxurious, desirable, and, at the same time, organic and sustainable.
Kjaer Weis is kind to the skin and the planet. Most formulas are certified organic and non-synthetic, nothing in them irritates the skin. The brand introduced an intelligent refill system, so we don’t need to spend money or create waste on the packaging that’s made to be discarded.
The architecturally bold design of KW products is meant to be kept, not thrown away. It is made from beautiful, quality metal that can be refilled again and again and again. Sustainability is beautiful, and this is designed by Marc Atlan, responsible for Comme des Garçons and other highly recognizable products.
Kjaer Weis is all about lightweight, fresh makeup that’s barely there. It is far from being boring makeup you never feel like wearing, and it just takes 5 minutes to get done.