We’d like to open this conversation and take control of our overall wellness. Pleasure adds to our health, well-being and joy. When you feel good in the inside, you feel good in the outside too. It sounds like just another cliché, but just like so many clichés, it is true. We are so much into the narrative of these brands. They all speak about self-affirmation, about vindicating our pleasure, and also about care. Everything is about care.