Laconicum in 12 points
Nº 1
Beauty products means freedom, not a set of rules and encorsetting ideas for moral comforting.
Nº 2
Our Beauty products lie somwhere between our need to escape and our healthy entertainment.
Nº 3
Beauty products dogmas do exist. We should all have our own and break it at will.
Nº 4
We do not like 'anti' as a prefix, we’d rather use multi.
Nº 5
Cellulite is there to stay, and everybody has it. Cellulite is democracy at its best.
Nº 6
We are all about lightweight beauty products, unorthodox, prudent but not patronising, rich, not heavy.
Nº 7
We encourage consumer awareness. Finish to the last drop or give it to a friend.
Nº 8
We’re in for ultracosmetics, formulas that open doors and bring back memories.
Nº 9
Everything we offer we can defend in private with our best friend.
Nº 10
We follow Zadie Smith 15-minute mirror rule: If grooming takes longer than 15 minutes, don’t do it. It is a rule so we sometimes break it and just spend 5 minutes.
Nº 11
We’re interested in logical beauty products. Being logical is being good to the environment and procuring clean habits and formulas.
Nº 12