True beauty freaks feel like Malin+Goetz have been around for ages, but it was actually founded in 2004. We started buying it in New York, its place of origin. Back then, signature cosmetics were an exercise in style. Major brands captured the market, making everything else a rarity.
Malin+Goetz was founded by Mathew Malin and Andrew Goetz. They wanted to launch a brand and open a store reminiscent of traditional perfumeries around the corner. They wanted to simplify cosmetics and their rituals. And they wanted to do it for different skin types, realizing that most of us have sensitive skin.
They used trusted formulas and natural ingredients optimized with the help of technology. They took out of the formula all unnecessary ingredients, however: detergents, dyes, parabens.
These are all quite objective reasons for loving Malin+Goetz and wanting it at Laconicum, but perhaps there is a greater one. We love their products, we love using them, having them in the bathroom and giving them to friends.