Mimitika is not shy about saying out loud what nobody dares to admit: does anybody really like to wear sunscreen? It is unctuous, oily, difficult to apply, and usually plaster white.
We all want protection from the sun, but no one wants to plaster their face in white. There are not many things as pleasant as lying in the sun on the beach or by the pool, and there is no need to ruin that moment with the average pasty cream.
This is the idea behind Mimitika, and this is how Mimitika shook the market with the launch of a lightweight, nonstaining, moisturizing, and easy to spread sun cream. It is delicate, for face only, and SPF 50. This is the sunscreen you feel like wearing, and Mimitika soon got bigger with new formulas and formats.
Mimitika was born in the French Basque Country, among surfboards, waves, and sandy beaches. There are not many French brands in the sun protection market, and this one is gentle, effective, and friendly.
A brand for sun lovers, that’s how Mimitika describes itself. The sun is our friend, but we just need another friend to play with it.